As an owner or executive leader you want results. Simply pushing your people, or yourself, to work harder is not going to get you there. It’s time to understand your business as an interconnected system. It’s critical for each person in that system to know and see how they fit within the system. It is equally important to cultivate collaboration, innovation, and education between the team members. To accomplish this you will need a management team that understands the intrinsic needs of its workforce and uses authority effectively to meet those needs.

At Fort Ashford, we act as your partner providing both organizational insight and financial resources to help you guide this transformation process. It is part of our DNA at Fort Ashford and acts as a framework for all we do.


Appreciation of Systems

Every businesses is made up of interconnected components working cooperatively to accomplish a goal. Understanding systems promotes awareness of this interconnectivity. People and companies perform better when their contribution is visible, important and connects to a greater common goal.


Theory of Knowledge

If a person is traveling in the wrong direction they do not need motivation to speed them up, they need education to turn them towards a better direction. Sustainable growth is not achieved by pushing your people harder, but by changing the way you look at your company and then helping your people see their role in that company differently.

Knowledge of Variation

The law of entropy applies in business as it does in nature, no company is immune from defective products, manufacturing flaws, software bugs etc. Some of these variations are due to common causes, others special causes. Wise leadership can identify the difference and discern when re-evaluating systems is an appropriate course of action.


Great leaders invest time in building relationships with their people. Each person in your organization has unique intrinsic and extrinsic motivating factors, to lead effectively you must be aware of and leverage these factors. Great leaders use authority to change systems but leverage knowledge and persuasion to lead people.



After thorough planning, small scale testing and evaluation we implement and standardize larger scale change.


We use findings and feedback from small scale roll-outs to optimize and adjust prior to implementing larger scale change.


We start by identifying specific aims and a theory of what will result.


Next we prioritize, select and implement change on a small scale for testing purposes.